Before SSL for SaaS, there was no automated solution for SaaS companies to manage the SSL lifecycle for their customers. Providers were forced to build their own costly integration, or put in place manual processes which required their customers to obtain, upload, and renew SSL certificates.
Now, customers need only make the DNS change. Cloudflare takes care of the rest by automating validation, issuance, and renewal using DigiCert APIs. Sending a single API call or making a few clicks in the Cloudflare dashboard, customers can issue and deploy a certificate worldwide in around 60 seconds. By the time the SaaS application is provisioned, Cloudflare has an SSL certificate ready at the edge.